Adobe After Effects, Adobe Photoshop

Rotate.

A study on kinetic typography designed for mobile use, focusing on manipulating the word "rotate" to capture attention, set a playful tone, and explore visual entertainment mediums.

Description.

Rotate is a kinetic typography case study created on Photoshop and After Effects exploring shape manipulation, mobile combatability and color combination. It takes a hyperfocused approach on manipulating the word "rotate" to explore the various interpretations of the verb tense, capturing various ways in which to visually capture attention. It incorporates different strucural and visual entities such as spirals, paper slide, sphere duplication, rotation, mobius forms, and cylindrical rotation. It attempts to set a playful tone with vibrant tones and explores visual entertainment mediums.

Screens.